Life Science Marketing Radio Interviews Olga Torres

In an inherently highly technical and highly customized contract research space, Olga Torres, Director of Marketing at Averica, developed a marketing plan that very successfully engages people based on Averica’s online presence.  In the Life Science Marketing Radio interview, Olga shares the importance of marketing for a niche life science business and lessons learned along the way to digital credibility.

LSMR Averica Interview
Click to link to podcast page, containing audio and transcript.

 

Life Science Marketing Radio, hosted by Chris Conner, shares the creative ideas and approaches of marketing leaders with the goal of increasing their marketing ROI.  The podcast is sponsored by the The Association of Commercial Professionals – Life Sciences (ACP-LS).